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What is a Podcast?
by Ludwina Dautovic
A podcast is a digital file that is made available on the internet to listen to or watch on a portable device, a computer or MP3 player (or iPod) anywhere and anytime you wish (think radio show or TV show on demand). The term 'Podcasting' was initially coined from the words 'iPod' and 'Broadcasting'.
Podcasts are released via a RSS feed. RSS stands for 'Real Simple Syndication' and essentially is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio and video in a standardised format. (Wikipedia). RSS feeds benefit podcasters by letting them syndicate content automatically making it simple to get their content out and easy for the listener to access it. The listener simply subscribes to the podcast feed and as each new episode is uploaded, the listeners feed is automatically updated. iTunes is one of the most popular directories for accessing podcast shows, however, there are multitudes of podcast directories on the internet where you can host and stream your shows via your RSS feed.
Podcasts can be presented in many different formats. Some utilize the interview approach where the host of the show conducts an interview with another expert in the genre of the podcast. Other podcasts tackle the how-to or instructional approach giving tips or instructional information about a particular topic. Some shows have a main host (or co-hosts) and feature guests who “circle chat” about that episode’s topic or topics. Actually, you can take any approach you want. Some shows even use a combination of these methods.
Podcasts can be very easy and inexpensive to produce. While some individuals and companies set up studios with expensive equipment to record and edit their shows, others use simple and inexpensive tools and record in their own homes using their computer. Some have even created podcasts using their smartphones. Either way, the tools to produce a podcast show are easily and readily available making it easy for anyone to produce.
About the author
This article was written by Ludwina Dautovic, international podcaster, online marketing specialist, author, speaker and innovator.
If you'd like to learn more about podcasting, take a look at our Podcast Resource section on the website. If you're serious about Podcasting and are ready to produce your own show, go straight to 'The Podcast Masterclass', a comprehensive program that will show you how to Plan, Produce and Publish your own show.
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