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Who Listens to Podcast Shows?
While the term podcasting may be new to you, it has actually been around since early 2004. It is a combination of the words pod – from Apple’s iPod (which is a mobile device that allows users to download and listen to audio files anytime they want) – and broadcasting. Even though it contains the word pod, it is a little bit misleading because you don’t have to have an iPod to listen to them. Most podcasts are offered as files in the .mp3 format (an audio format). Almost any device (MP3 players, smartphones, tablets, etc.) or your personal computer is capable of playing podcast files. Another term that you might hear from time to time is netcast. It means the same thing.
So, the term is kind of new, but the concept is over 80 years old. People have been taking in radio and TV shows since the 1930s. Since podcasts can also be in video format, they are basically like radio and TV on demand and on the go. A listener can download a podcast episode anytime (day or night) after it is released and transfer it to any device to listen to anytime they please. Some people listen to podcasts on the commute to and from work. Some listen to them while they take their daily walk or while they are exercising.
Others even listen to them in bed before they fall asleep. I have even been known to listen to some of my favorite podcasts shows while I fix dinner in the kitchen or while I’m taking a shower and getting ready in the morning. Podcasts are highly flexible and can be consumed in a lot of different situations. You can even listen to a podcast while you grocery shop or sit in a waiting room to see the doctor or dentist. People listen to them on train rides and airplane flights. The list goes on.
To answer the question 'Who listens to podcasts'? People of all ages, genders, lifestyles and interests listen to podcasts. Think of a topic and I bet there is at least one podcast out there that covers it. There are podcasts for kids, teenagers, bird watching enthusiasts, cooking nuts and computer geeks.
While the exact number is not known, there are over 100,000 podcasts in existence worldwide and tens of thousands of people download and listen to episodes every day. My point is that there is definitely a market for podcasts and the podcasting community is growing larger every day. If you think a podcast could work for you and your business, give it some thought. You might potentially tap into a profit stream that you never thought of before.
About the author
This article was written by Ludwina Dautovic, international podcaster, online marketing specialist, author, speaker and innovator.
If you'd like to learn more about podcasting, take a look at our Podcast Resource section on the website. If you're serious about Podcasting and are ready to produce your own show, go straight to 'The Podcast Masterclass', a comprehensive program that will show you how to Plan, Produce and Publish your own show.
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